PPC agency
Google Ads that win customers, not just clicks.
We set up and manage Google Ads campaigns that put you in front of the right people at the right moment, cut wasted spend and track every enquiry. Straight-talking advice, clear reporting and no long-winded jargon.
A real result
1,391 enquiries from Google Ads for T-Tech Vehicle Enhancements.
T-Tech fit towbars and car upgrades across the Midlands. The Google Ads campaigns we manage for them have brought in 830 online quote requests and 561 calls and contact clicks, at under £11 per enquiry.
Is your ad spend being wasted?
Most Google Ads accounts we look at are leaking money.
Google makes it easy to start advertising and just as easy to waste budget. These are the problems we see again and again:
- No conversion trackingSo nobody knows which ads actually bring in enquiries or sales.
- Paying for the wrong searchesBroad keywords and no negative keywords, so you pay for clicks that will never buy.
- Ads that send people to the homepageInstead of a page built to turn that search into an enquiry.
- Showing in the wrong places, at the wrong timesAds running where and when your customers aren't.
- Set up once, then left aloneAccounts that haven't been looked at properly in months.
How we manage your ads
Every pound working harder.
Whether PPC is your main source of leads or a top-up to SEO, every campaign is built around your goals.
Audit and plan
We start with a full audit and agree clear goals: the enquiries, sales and cost per lead that make advertising worthwhile.
Tracking set up properly
Calls, form enquiries and sales tracked in Google Ads and Analytics, so every decision is based on real results.
The right searches
Tight keyword targeting, negative keywords and sensible locations and schedules, so you only pay for people likely to buy.
Ads and landing pages
Clear, specific ads that lead to pages built to convert. We design websites too, so we can fix the page as well as the ad.
Shopping campaigns
Product feeds and Shopping ads for online shops, so your products show up where people compare prices.
Ongoing improvement
Regular optimisation and a plain-English report showing what's changed, what it's achieved and what's next.
Leads from day one
Unlike SEO, ads can bring in enquiries as soon as they go live, which makes them ideal for new services, offers and busy seasons.
The best of both
Ads win customers now while SEO builds long-term traffic. Search data from your ads shows which keywords are worth ranking for.
You stay in control
Your Google Ads account belongs to you. You can see everything we do, and you always own your data.
What our clients say
Straight-talking, and easy to work with.
A 5.0 average from 49 Google reviews.
“They are always extremely responsive, knowledgeable, and committed to delivering great results.”
“I've worked with Danny at DLZ for a number of years and found him incredibly responsive, helpful and full of great advice.”
“Danny was great to work with for our company website. Very knowledgeable and quick to respond.”
Questions
PPC and Google Ads: your questions answered.
Anything else? Call Danny on 01530 411864.
How much should I spend on Google Ads?+
It depends on your market, how much a customer is worth to you and how competitive your keywords are. We'll look at the numbers with you and recommend a sensible starting budget, then grow it as the results come in.
How quickly will I see results?+
Ads can bring in enquiries as soon as they go live. The first few weeks are about learning what works, then we refine the campaign to bring the cost per enquiry down.
Can you take over my existing Google Ads account?+
Yes. We'll audit it first, keep what's working and fix what isn't. The account stays yours throughout.
Should I use Google Ads or SEO?+
Often both. Ads bring in customers quickly, while SEO builds traffic you don't pay for per click. We'll recommend the right mix for your goals and budget.
What's included in the free audit?+
We review your search terms, keywords, ads, landing pages, conversion tracking and settings, then show you where budget is being wasted and what to fix first.
Free Google Ads audit
Stop wasting budget. Start winning customers.
Tell us about your business and your current ads, and we'll show you what's working and where you're losing money. It's free, and there's no obligation.
Danny Page, ownerUsually replies the same day