SEO Derby

Any SEO marketing campaign should start with an understanding of the business and of course the customers. Keyword research is the process of analysing the words and phrases which are being used to find the relevant product or service. It is then important to understand the intent behing the search, ie will that search lead to a sale and will it be profitable?

This is one of the most critical parts of an SEO campaign, as it guides much of the work such as content creation. This content will bring you the targeted, qualified customers which are essential to online success.

 Your website is the central tool for your online marketing campaign. It is important that your website ticks the boxes which the search engines look for. For example it should be fast to load, responsive, and laid out to the best practice guidelines. In some cases, a new web design is needed in order to tick all of these boxes. Other websites just need some tweaking which can be done by us, or by your own web developer. Check out Web Design Leicester or Web Design Derby.

Once the keyword research is done and your website is ticking those boxes, tweaks to the website content and focus can lead to some quick search engine ranking gains. This often involves optimising meta titles/descriptions, optimising copy and improving internal linking.

Great content not only helps to sell to the customer, it also helps sell to Google and to indicate that your website is an authority on it’s subject. If your content doesn’t say exactly what you do, neither Google, nor your customer will be willing to give you a chance. Our content creation can be anything from writing relevant, newsworthy blogs which customers will read and engage with, to adding extra product or service descriptions. It is important that any content which we research and create for you matches the tone of your business. Some like to be informal, whilst others need to maintain a serious professionalism. Creating content which Google loves is a core part of successful SEO.

Off-Site SEO is another fundamental part of a good campaign. Links are the building block of any authoritative website. The aim is to get related, authoritative websites and blogs to link to you. Google views this as a vote in confidence in your website and so will be more likely, assuming all of the other pieces of the puzzle are in place, to rank your website.

Link building gets a bad press, however done in the correct way, it is totally white hat. Outreach is making sure that other website owners are aware of your business, meaning that they will link to you. News articles and feature content is created to be published on these other websites which will contain links back to you. You will benefit from traffic directly from those pages, plus the increase in authority and improved rankings which comes from the link.

Bad link building from low quality sites, or spam domains can cause serious issues which will harm your website, and even mean it can be removed from Google entirely. None of the work which we carry out will ever put your site at risk like this.