Website design · Training academy
The Academy at Aeternum
A calm, premium website for an aesthetics training academy, built to win the trust of qualified practitioners and turn their interest into course applications.
- Client
- The Academy at Aeternum
- Sector
- Medical aesthetics training
- Platform
- WordPress, Divi
- Audience
- Aesthetic practitioners
★★★★★
“We’ve had a fantastic experience working with DLZ. They recently created our new Academy website, and we are absolutely delighted with the result. The website looks professional, modern and perfectly aligned with our brand.”
“They have also taken over management of our existing clinic website, and the service has been excellent throughout. Communication is always prompt, helpful and professional, and nothing feels too much trouble.”
Google review
The client
Clinical training from a clinic that does it every day.
The Academy at Aeternum is the training arm of Aeternum Aesthetics, a seven-figure, CQC-registered medical aesthetics clinic. It is led by a Registered Nurse, Independent Nurse Prescriber, qualified Aesthetic Educator and CQC Registered Manager.
The Academy supports practitioners at every stage, with clinical shadowing days, V300 Designated Prescribing Practitioner mentorship, business coaching and online courses, all grounded in real clinical practice.
The challenge
A new audience, held to a higher standard.
The clinic’s website speaks to patients. The Academy needed to speak to fellow professionals: nurses, prescribers and clinic owners who look hard at credentials before trusting anyone with their training. It had to feel unmistakably Aeternum, while making the difference between each training pathway clear.
- Its own identityA training brand distinct from the clinic, but clearly part of the same family.
- Credibility firstPut qualifications, regulation and real experience where practitioners look for them.
- Clear pathwaysHelp each visitor find the right course for their stage of career.
- More applicationsTurn interest into enquiries, with an easy route to apply on every page.
What we did
Premium, calm and clinically credible.
A look that matches the clinic
The design carries Aeternum’s gold and cream palette, elegant serif headings and plenty of white space, with real photography from inside the clinic. It feels premium without feeling cold.
- Full-width hero shot in the treatment room
- Clear calls to view courses or apply
- Typography and colours shared with the clinic brand
Three pathways, one glance
The course overview turns a complex offer into three image-led cards: Clinical Shadowing Day, DPP for V300, and Business Coaching. Each one links through to its own detailed page.
- Each pathway named the way practitioners search for it
- Dedicated page for every course
- Real clinic photography on every card
Credentials front and centre
For practitioners, the educator matters as much as the course. A dedicated section introduces the Academy’s lead, sets out her qualifications and CQC standing, and pulls in live Google reviews from practitioners she has trained.
- Qualifications and regulation stated plainly
- Live Google reviews from trained practitioners
- Personal photography, not stock images
Easy to apply, on any device
An Apply Now button sits in the header on every page, and each section ends with a clear next step. On mobile, the layout stays just as calm, with the course options and enquiry form a thumb away.
- Apply Now always in view
- Enquiry form on the homepage
- Mobile layout built for quick enquiries
The finished site
Homepage, course overview and mobile view.
The result
A training brand practitioners can trust.
The Academy at Aeternum now has a home of its own: as polished as the clinic, built for professionals, and designed to turn interest into applications.
Website designWordPress & DiviCourse pagesGoogle reviews integrationEnquiry formsMobile design
- A distinct training brand that still feels like Aeternum
- Three clear pathways for practitioners at different stages
- Credentials, regulation and reviews where they build trust
- Apply Now and enquiry routes on every page
- Calm, premium experience on mobile and desktop