Is Your Business Missing Out? How B2B Online Marketing Is Helping Businesses Expand Internationally in Post-Brexit Era

by | Mar 30, 2023 | B2B Marketing News | 0 comments

According to a recent report from Deloitte, despite the uncertainty surrounding Brexit, two-thirds of businesses in the UK have reported gains in non-EU trade. This is great news for B2B businesses that are looking to expand their sales overseas.

If you’re a B2B business looking to grow your sales, targeting international markets is a great way to take advantage of international trade. In fact, it’s essential if you want to stay ahead of the competition and tap into new markets.

One of the key takeaways from the Deloitte report is that businesses that are proactively targeting international markets are the ones that are seeing the biggest gains. These businesses are investing in building relationships with customers in new markets, adapting their products and services to meet local needs, and exploring new distribution channels.

If you’re not currently targeting international markets, now is the time to start. With Brexit creating uncertainty in traditional markets, it’s more important than ever to diversify your sales and look for new opportunities overseas.

To succeed in international markets, you’ll need to do your research and tailor your approach to the local market. This might mean adapting your product to meet local regulations or preferences, building relationships with local partners or distributors, and investing in marketing and advertising to build brand awareness.

Ultimately, if you’re not taking advantage of international trade by targeting internationally, you’re missing out on a huge opportunity to grow your business. With the right strategy and approach, international expansion can be a key driver of growth and profitability for B2B businesses.

How B2B Business Can Target Their Marketing to Overseas Customers

When it comes to targeting overseas B2B customers, online marketing can be a powerful tool to reach new markets and expand your business. Here are some ways a business can target overseas B2B customers by good use of online marketing:

Make your website the core of your marketing efforts

Your website is the foundation of your online presence and should be optimized to target the correct customers and drive them down your sales channel. If your website is not effectively designed to meet the needs of your target audience, you risk leaving money on the table. Make sure your website is visually appealing, easy to navigate, and provides clear messaging that resonates with your target audience. Additionally, your website should have a clear call-to-action that directs visitors towards your desired conversion goals, whether that be filling out a contact form, downloading a white paper, or making a purchase. By making your website the core of your marketing efforts, you can ensure that all of your online marketing tactics work in harmony to drive conversions and grow your business.

Develop a targeted SEO strategy

A well-planned SEO strategy is key to targeting overseas B2B customers. It involves optimizing your website and content for international search engines and using relevant keywords and phrases that your target audience would use to find your products or services. This will help your website rank higher in search engine results, making it easier for potential customers to find you.

Leverage social media

Social media platforms such as LinkedIn and Twitter are great for targeting B2B customers, particularly those located overseas. These platforms offer businesses the opportunity to build relationships with potential customers and share industry news and insights. By creating a social media strategy, businesses can reach out to potential customers and engage with them on a regular basis.

Utilize email marketing

Email marketing is a cost-effective way to reach overseas B2B customers. By creating targeted email campaigns and newsletters, businesses can promote their products or services and keep potential customers informed about company news, product launches, and industry trends.

Invest in PPC advertising 

Pay-per-click (PPC) advertising can be an effective way to target overseas B2B customers. By using targeted keywords and phrases, businesses can create ads that are displayed to potential customers who are searching for products or services similar to what they offer.

Build a local presence

Building a local presence in the overseas market can be done through online marketing by creating localized content such as translating website and social media content, using localized keywords, and creating country-specific landing pages. This will help to build credibility and trust with potential customers in the overseas market.

Overall, good use of online marketing can be a powerful way for businesses to target overseas B2B customers. By creating a targeted strategy that incorporates SEO, social media, email marketing, PPC advertising, and building a local presence, businesses can effectively reach potential customers and expand their business into new markets.