Website design, online shop & ongoing care · Medical aesthetics
Aeternum Aesthetics
A refined, trust-led website for a CQC-registered medical aesthetics clinic in Ashby de la Zouch, with a dedicated page for every treatment, kept secure and up to date by us every month.
- Client
- Aeternum Aesthetics
- Location
- Ashby de la Zouch
- Platform
- WordPress, Elementor, WooCommerce
- Ongoing
- Care plan & content updates
★★★★★
“The service has been excellent throughout. Communication is always prompt, helpful and professional, and nothing feels too much trouble.”
Google review
The client
Medically-led aesthetics, with natural results.
Aeternum Aesthetics is a CQC-registered, nurse-led medical aesthetics and wellness clinic in Ashby de la Zouch. Its team of nurses and doctors offers everything from anti-wrinkle injections, Profhilo and dermal fillers to laser treatments, IV vitamin therapy, private blood tests and a travel clinic.
The clinic also runs its own training academy, The Academy at Aeternum, whose website we also designed. We are based just down the road, so we work closely with the team every month.
The challenge
A clinic that needed to look as trustworthy online as it is in person.
Aesthetics is a crowded, trust-driven market. Patients want reassurance that they are in safe, qualified hands before they book, and they search for specific treatments in their area. Aeternum needed a website that felt premium and clinical, explained every treatment clearly, and ranked locally for each one.
- Build trustPut CQC registration, medical credentials and real reviews front and centre.
- Explain every treatmentA clear, dedicated page for each of more than 30 treatments.
- Be easy to findClear, well-structured treatment pages that help patients and Google understand what the clinic offers.
- Stay up to dateNew blog posts, offers and treatments added quickly, every month.
What we did
A website as polished as the clinic.
An elegant, reassuring first impression
The homepage leads with real photography from the clinic, a calm, premium look and the trust signals that matter most: CQC registered, nurse-led and clinically proven treatments, with a clear route to book a consultation.
- Real clinic photography, not stock
- CQC, nurse-led and clinically proven, right in the hero
- Book Now always visible in the header
Every treatment, one click away
A clear mega menu groups more than 30 treatments into injectables, skin, body and wellness, with a prompt for anyone unsure what they need to book a consultation instead.
- Treatments grouped the way patients think
- Consultation prompt for undecided visitors
- Prices and shop easy to find
A page for every treatment
Each treatment has its own clear page explaining what it is, who it suits and why to choose Aeternum, with booking prompts throughout.
- One dedicated page per treatment
- Clear explanations in plain English
- Booking prompts throughout
Looked after every month
We look after the site on an ongoing basis: updates, security and backups, plus adding the clinic’s monthly blog posts, seasonal offers and new treatments as they grow.
- Monthly blog posts added from the clinic’s content
- New treatments and offers added quickly
- Updates, backups and security handled
The finished site
Homepage, treatment page and mobile view.
The result
A clinic website that keeps getting better.
Aeternum now has a premium, trustworthy website with a page for every treatment, and a partner who keeps it secure, up to date and fresh every month.
Website designWordPress care planContent updatesWooCommerce shopHosting & support
- Premium, trust-led design with real clinic photography
- 30+ dedicated treatment pages
- Clear mega menu across four treatment areas
- Monthly blog posts and offers added for the clinic
- Ongoing updates, security and backups
The Academy at Aeternum
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