Website design · Supplement manufacturing
IVC Brunel Healthcare
A website for the UK’s leading nutritional supplement manufacturer, built to show the scale of the operation and help retailers and brands find the right product format quickly.
- Client
- IVC Brunel Healthcare
- Location
- Swadlincote, Derbyshire
- Platform
- WordPress, Divi
- Part of
- IVC Group, 9 sites worldwide
★★★★★
“Danny was great to work with for our company website. Very knowledgeable and quick to respond. Would highly recommend Danny to anyone looking to build a new website.”
Google review
The client
Making supplements since 1865, at a scale most people never see.
IVC Brunel is the UK’s leading manufacturer of nutritional supplements. From a 51,000 m² campus in Swadlincote, it develops, manufactures and packs supplements for world-leading retailers and brands, with research and development, quality control and warehousing all on one site.
As part of the IVC Group, it’s one of nine manufacturing facilities across the UK, Canada, North America and China, offering private label, bespoke formulation and bulk supply.
IVC Brunel is just down the road from our office near Ashby de la Zouch, and one of many businesses we’ve built websites for across Swadlincote, Burton on Trent and Derby.
The challenge
A world-class manufacturer that needed a website to match.
IVC Brunel’s buyers are retailers and brands looking for a manufacturing partner they can trust with their products. The website needed to show the size and quality of the operation, explain a wide range of capabilities simply, and work for customers, partners and future employees alike.
- Show the scaleMake 4.7 billion units a year and a 51,000 m² campus feel real.
- Explain the capabilitiesGet buyers to the right product format or service in a couple of clicks.
- Prove the qualityPut accreditations and regulatory standards where buyers look for them.
- Serve every audienceClear routes for customers, partners and people looking for a job.
What we did
A website that feels as big as the business.
Lead with who they are
The homepage opens on video that flies over the 51,000 m² campus and goes inside the production halls, with one clear statement of what IVC Brunel does and two simple next steps: explore the formats or get in touch.
- Full-width video hero, from aerial views to the production floor
- Clear headline for food supplement development and manufacture
- Contact details visible on every page
Every format, two clicks away
Product formats and facilities each get their own section in the main menu, so a buyer looking for vegan capsules or effervescent tablets can go straight there. Each format has its own page explaining what IVC Brunel can make.
- 11 product formats, from tablets and softgels to gummies and liquids
- Facilities pages for R&D, manufacturing, packing and quality control
- Private label, bespoke formulation and bulk supply explained
Numbers and proof up front
Big, animated numbers make the scale of the business impossible to miss, followed by the accreditations that matter to retail buyers and regulators around the world.
- Animated stats: 4.7 billion units, 51,000 m², 160+ years
- BRCGS, US FDA, Australian TGA, CRN UK and BHMA accreditations
- Proud links to the wider IVC Group
Just as clear on a phone
The same story works on a small screen, with the video hero, headline and calls to action all in view as soon as the page loads.
- Fast, simple mobile menu
- Large buttons for formats and contact
- Phone number and email at the top of every page
The finished site
Homepage, product formats and mobile view.
The result
A website that reflects the size of the operation.
IVC Brunel now has a modern website that shows buyers what it can do at a glance, makes it easy to find the right product format, and gives the marketing team a solid foundation to build on.
Website designWordPress developmentDiviInformation architectureVideo heroHosting & support
- Video-led homepage that shows the manufacturing campus
- Clear navigation across 11 product formats and every facility
- Animated numbers and accreditations that build trust
- Clear calls to action for buyers, partners and job seekers
- A foundation for ongoing marketing
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