Infraready Ghost Hunting Equipment Ecommerce website design & build.

Infraready is a specialist supplier of scientific, educational and technical equipment, serving customers across the UK through its WooCommerce-powered online store.

The existing website had evolved over many years and was beginning to show its age. While the product catalogue was extensive and well-established, the site no longer reflected the quality of the business and presented several challenges from both a user experience and maintenance perspective.

DLZ Design was commissioned to modernise the website, improve the customer journey and create a more robust platform for future growth, whilst preserving existing SEO value and minimising disruption to day-to-day trading.

The Challenge

The project involved significantly more than a visual refresh.

Key objectives included:

• Modernising the overall appearance of the website
• Improving navigation across a large product catalogue
• Enhancing the mobile shopping experience
• Streamlining the checkout journey
• Improving site performance and usability
• Migrating the website to the latest Divi 5 framework
• Preserving existing search engine rankings and product data
• Maintaining WooCommerce functionality throughout the redevelopment

The site also contained a large number of products, categories and customer accounts that needed to be retained throughout the project.

Our Approach

Full Website Redesign

We redesigned the site from the ground up using Divi 5, creating a cleaner and more modern user experience while retaining the functionality required by existing customers.

The new design introduces:

• Improved visual hierarchy
• Stronger calls to action
• Enhanced product presentation
• Better mobile responsiveness
• Consistent branding throughout

Navigation & Product Discovery

A key focus was making it easier for customers to find products quickly.

We restructured navigation and implemented a custom mega menu system that allows users to browse product categories more efficiently across both desktop and mobile devices.

Mobile Experience

The previous mobile experience presented usability challenges, particularly around navigation and header functionality.

We developed a dedicated mobile header experience designed specifically for smaller screens, ensuring that key actions such as:

• Navigation
• Search
• Account access
• Basket access

remain easily accessible at all times.

WooCommerce Enhancements

The project included significant WooCommerce customisation, including:

• Improved cart and checkout presentation
• Enhanced account functionality
• Streamlined customer journey
• Improved product browsing experience

Performance Improvements

Alongside the redesign, we implemented a range of optimisation measures including:

• Image optimisation
• WebP conversion
• LiteSpeed caching configuration
• CSS and JavaScript optimisation
• Performance-focused Divi configuration

These improvements help deliver a faster and more responsive user experience.

The Result

The finished website provides Infraready with a modern e-commerce platform that is easier to manage, easier to navigate and better aligned with customer expectations.

The new site delivers:

✅ Modern professional design

✅ Improved mobile usability

✅ Enhanced product navigation

✅ Better customer experience

✅ Faster page loading

✅ Future-proof Divi 5 framework

✅ Improved maintainability

The result is a platform that supports both existing customers and future business growth while maintaining the extensive product catalogue and functionality that Infraready relies upon.

Services Provided

• Website Redesign
• WooCommerce Development
• Divi 5 Development
• UX & User Journey Improvements
• Mobile Optimisation
• E-commerce Consultancy
• Performance Optimisation
• Hosting & Technical Support